Everything You Need to Know About PostScout

PostScout is an AI-powered direct mail service that creates personalized postcards showing homeowners their actual property transformed with your service. We help painting contractors, landscapers, and outdoor lighting companies send hyper-personalized mail that dramatically outperforms generic postcards.

Our AI locates each property using your target list, analyzes the current state of the home, and renders a realistic transformation showing your service applied. For painting contractors, we show their house in new colors. For landscapers, we show enhanced lawns and gardens. For lighting companies, we show illuminated properties.

We specialize in three home service industries where visual transformation creates the strongest impact:

Painting Contractors - Show houses in chosen color palettes and help homeowners visualize curb appeal transformation.

Landscaping & Lawn Care - Display transformed yards and seasonal designs for their specific property.

Holiday & Outdoor Lighting - Show properties illuminated with professional displays before booking installation.

When homeowners see their actual house transformed, response rates dramatically improve.

Personalized postcards showing the homeowner's actual property transformed dramatically outperform generic direct mail. The personalization creates an emotional connection and demonstrates your value visually, resulting in significantly higher engagement and response rates compared to traditional postcards.

You can either upload your own list of addresses or let us help you target by location, demographics, and home characteristics. We can target specific neighborhoods, home values, property ages, and other factors relevant to your service.

Campaign timelines vary based on size and complexity. You upload your list or targeting criteria, we generate the personalized images, you approve the designs, and we handle printing and mailing through USPS. Contact us to discuss your specific timeline needs.

Yes, we are a complete end-to-end solution. We generate the personalized images, design the postcards with your branding, handle printing, and manage USPS mailing. You simply provide the list and approve the designs.

Nope. Upload your list and approve designs, or we'll help you build a targeted list based on your ideal customer. Either way, we handle rendering, printing, mailing, and tracking. No technical expertise required.

Every postcard has a unique QR code tied to that specific address. When someone scans it, we know exactly which home engaged. The QR code leads to a branded lead form where prospects submit their contact info. Each campaign also gets a dedicated tracking phone number. All data gets compiled into weekly performance reports showing which neighborhoods responded, cost per lead by area, and where to focus next.

Absolutely. After your first campaign, you'll see detailed performance data by neighborhood. We'll show you which areas responded best so you can double down on winners and cut underperforming zones from your next batch.

Absolutely. While we provide proven templates, you can customize colors, messaging, your logo, contact information, and calls-to-action. Every campaign includes custom design and branding elements tailored to your business.

Pricing is per-piece and includes AI image generation, custom design, printing, and postage. Volume discounts are available. Contact us for detailed pricing based on your campaign size and frequency.

Traditional direct mail uses generic stock photos and one-size-fits-all messaging. PostScout uses AI to show each homeowner their actual property transformed with your service. This personalization creates an emotional connection and demonstrates your value visually, resulting in dramatically higher response rates than generic postcards.